Leaders Are Not Born.
They're BUILT.
It's impossible to lead others farther than you've led yourself.
In a world constantly telling us who to be, most young professionals are lost. Built to Lead helps you build a strong core, find your voice, and move you toward a life worth living.
The Ohio State Buckeyes are
Built to Lead
Trusted by the OSU Athletics, Built to Lead partners with nine Ohio State varsity teams and their coaches to build student-athletes’ clarity, confidence, and character.
Our Framework
The Builder's Journey
Your worldview, identity, and principles comprise your character. Your passion, purpose, and process represent your competence. Together, your character and your competence make up your culture.
At Built to Lead, we always start with building a strong core. This is the essential which all other essentials are built upon.
What is Built to Lead?
Built to Lead is an executive leadership development program that starts with focusing and building yourself. It’s a proven framework for personal and professional development and growth—designed to help you lead yourself first and then others with strength and clarity.
Who is it for?
This program is being specifically targeted towards OSU students ready to do the inner work of leadership. It’s for young professionals who want to grow, challenge themselves, and lead with clarity and purpose.
What is Built to Lead Practice?
Practice is the core of Built to Lead. We meet weekly—Practice is not a seminar or workshop—it's where a trained facilitator, aka "Builder", leads real conversations and exercises that challenge you to do the inner work of leadership. Practice is about discovering who you are, deciding what you stand for, and choosing how you want to live your life. This is not passive classroom learning—it’s active transformation, one rep and practice at a time.
Why is Practice important for leadership?
Just like athletes and musicians, leaders need consistent reps to grow. Practice is where that happens. It’s interactive and challenging—you’ll write, reflect, and share (only when you're ready). You’ll be pushed, supported, and learn from others on the same path. Practice is led by an experienced Builder who will help guide and expand your perspective as you build yourself, discover your strengths, and learn how and what you want to lead with purpose. It’s not easy, but it’s worth it. Practice is where we make progress.
How much does it cost?
$200/month. It’s month-to-month—cancel anytime, no long-term commitment. If you’re going to be away, pause and pick back up when you’re ready. Simple and flexible.
When and where are practices held?
Practices are held once a week on campus in the evenings and last 60 minutes.
How long does the program run?
For as long as you choose to stay in it. Our goal is to help you become Built to Lead—so you can eventually become Built to Leave. That means whatever the next chapter of your life looks like, you'll be better prepared to face anything and everything head on.
How do I join?
Built to Lead is an exclusive executive leadership program by invite-only and is intentionally kept small—only 10 people will be accepted into our first cohort. You must apply to be considered. If you're not accepted, you’ll be placed on our waitlist and gain access to the private spaces in the Built to Lead app so you can start learning and preparing for your first practice. A select few new members will be asked to join each month. We also plan to offer additional cohorts as attendance increases.
About the Facilitator
Chad Silverstein started his first business out of his apartment on campus while attending Ohio State. He began his Built to Lead journey in 2010 as a client, working directly with founder Chet Scott. Over the next decade, he helped facilitate more than 400 team practices at his company, Choice Recovery—helping his team become nationally recognized and ranked the #1 Best Place to Work in Ohio. After selling multiple companies in 2022–2023, Chad became a Built to Lead Builder. With 27+ years of business and leadership experience, he’s now focused on developing the next generation of leaders.
Chad has an infectious smile that comes from a genuine, giving heart. He is a believer in the deepest sense of the word. He will out hustle everyone around him and come up with more ideas than can possibly be implemented. Chad is a man of his word. If you engage with him, you better lace up your shoes, and get ready to get after it. You and he will never be the same. S
Chet Scott- Founder of Built to Lead
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365 Daily Disciplines
to Master the Art of Living....
Start your journey inside our mobile app with audio and digital versions of Chet Scott’s bestseller, Becoming Built to Lead—plus added commentary and insights from Chad Silverstein to guide you through all 365 daily disciplines.